Cluster Director of Sales & Marketing

Company Description

Radisson Hotel Group is one of the world's largest hotel groups with ten distinctive hotel brands, and more than 1,500 hotels in operation and under development in 95+ countries. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.

People are at the core of our business success and future. Our people are true Moment Makers and together we bring the culture, spirit, environment and opportunities that empower you to be your best, every day, everywhere, every time. Together, we make Every Moment Matter.

Job Description

Radisson Hotel Group is looking for a strategic and dynamic commercial leader to step into the role of Cluster Director of Sales & Marketing – MICE. In this position, you will spearhead the MICE segment and drive business growth across a powerful portfolio of 5 interconnected hotels in Riga, Latvia: Radisson Blu Hotel & Spa Daugava, Radisson Blu Ridzene Hotel, Radisson Hotel Old Town Riga, Park Inn by Radisson Riga Valdemara, Park Inn by Radisson Residence Riga Barona.

You will lead a consolidated MICE sales division, optimizing demand and cross-selling diverse properties.

Key Responsibilities

• Cluster Strategy & Synergy: Develop and execute a unified MICE commercial strategy for the 5-hotel cluster. Efficiently channel leads across the portfolio to maximize revenue capture and eliminate internal dilution.
• Revenue Generation: Maximize revenue growth by implementing strategic sales and marketing activities aligned with business objectives. Proactively source, bid for, and convert large-scale international associations, regional corporate accounts (B2B), and sports delegations to Riga.
• Global Sales Integration: Work closely with Radisson's Global Sales Offices (GSO) and leverage the Radisson Rewards for Bookers and Planners program to secure long-term loyalty and repeat business.
• Team Leadership: Manage, mentor, and track KPIs for a dedicated, cross-functional team of MICE Sales Managers and Coordinators.
• Market Analysis & Forecasting:  Identify and drive new business opportunities to expand market presence. Analyze market dynamics and drive precise revenue forecasting and collaborative pricing models in alignment with the Cluster Revenue Manager.
• Coach, mentor, and motivate a small but dynamic team of Account Managers to achieve outstanding results.

What We Offer

• Official employment in full compliance with Latvian labor legislation.
• A highly competitive remuneration package 4600 + EUR monthly depending on the candidate experience
• Continuous professional track opportunities within the global framework of Radisson Hotel Group.
• Exclusive corporate employee travel rates at Radisson hotels worldwide and comprehensive executive benefits packages.

Qualifications

• Professional Experience: 3 to 5+ years of proven experience in the senior leadership role within hotel sales and marketing, with a strong track record of driving performance.
• Market Expertise: A deep understanding of the Baltic and broader European MICE landscape, alongside active professional relationships with regional PCOs, DMCs, and corporate event planners.
• Technical Acumen: Working knowledge of industry-standard property and customer management systems (Opera PMS, Salesforce CRM, and Meeting Broker).
• Language Parameters: Absolute fluency and professional working proficiency in both English and Latvian (written and spoken).
• Core Competencies: A strong embodiment of Radisson's "Yes I Can!" service philosophy, exceptional negotiation skills, and a result-oriented strategic mind.

Additional Information

Why Join Radisson Hotel Group?

Live the Magic of Hospitality - Be part of a team that creates exceptional experiences and memorable moments every day. Let your Yes I Can! spirit shine as you bring hospitality to life. 

Build a Great Career - No matter your background or experience, we invest in your growth, learning, and career development—helping you reach your full potential. 

Experience the Team Spirit - Join a workplace that’s inclusive, fun, and meaningful. We celebrate diversity, support one another and foster a sense of belonging through our Employee Resource Groups and inclusion initiatives.

Lead with Your Ambition - Your ideas, passion and drive matter! We empower you to make a difference—in hospitality, your community and beyond. 

Enjoy Global & Local Perks - No matter where you’re located, you’ll enjoy exclusive global benefits - like special hotel rates for you and your loved ones at our hotels worldwide. Plus, you’ll have access to local perks and rewards tailored to your country, making your experience even more rewarding! 

Enjoy benefits such as - up to 53% off your stay as a Team Member at over 1,500 Radisson Hotels worldwide
Guaranteed minimum of 30% off for your Friends & Family
Exclusive Discounts on Breakfast, Food & Beverage, Spa and more

Join us in shaping the future of hospitality! If you’re ready to bring your talent, energy, and passion, we’d love to hear from you.  

Apply now and let’s make every moment matter.  

We welcome applicants from all backgrounds, abilities, and experiences. If you need any adjustments during the application process, please let us know.