Global Lifecycle & Conversion Manager

Arcadis is the world's leading company delivering sustainable design, engineering, and consultancy solutions for natural and built assets.

We are more than 34,000 people, in over 30 countries, dedicated to improving quality of life. Everyone has an important role to play. With the power of many curious minds, together we can solve the world’s most complex challenges and deliver more impact together.

Role description:

The Global Lead Lifecycle & Conversion Manager is responsible for managing and optimising the end-to-end lead lifecycle, from initial engagement through to lead qualification, nurture and conversion. The role sits at the intersection of Marketing, Sales, Operations and Technology, ensuring that lead management frameworks, nurture programmes and conversion processes drive measurable commercial outcomes. 

Working closely with Demand Generation, Sales, Key Account Leadership, Sales and Marketing Operations and Digital Experience teams, this role will establish scalable processes, improve pipeline velocity and maximise the conversion of marketing-generated leads into sales opportunities. 

Role accountabilities:

Individual accountabilities

Lead Lifecycle Strategy & Management 

• Own and continuously evolve the organisation’s lead lifecycle framework. 
• Define and implement lead management processes, governance and best practices. 
• Develop and maintain audience segmentation and lead scoring models. 
• Design and oversee nurture strategies and automated engagement journeys. 
• Ensure lifecycle activities remain aligned to organisational objectives and revenue targets. 
• Monitor lifecycle performance and identify opportunities to improve lead progression and conversion. 

Funnel Performance & Optimisation 

• In close partnership with Demand Generation teams, design and manage progressive lead nurture programmes to accelerate movement through the funnel. 
• Analyse lead capture, flow, funnel performance and conversion rates to identify optimisation opportunities. 
• Apply buyer intent insights to identify high-propensity accounts and contacts, calibrate nurture journeys and prioritise follow-up actions with Sales. 
• Use customer, behavioural and buyer intent data, including engagement signals, content interactions and buying-stage indicators, to improve lead qualification, prioritisation and nurture relevance. 
• Optimise lead routing, scoring and qualification criteria to ensure high-quality leads are delivered to Sales.