Consumer & E-Commerce Lead

Consumer & E‑commerce Lead - Japan

We put the same vision into optimizing the online user experience as we do in creating game-changing products. This is where our E-Business professionals come into their own. They are industry experts on emerging technology. They manage the development, implementation and coordination of cutting-edge internet marketing strategies while driving merchandising product placement, pathing, promotion and content to optimize conversion and consideration. The team also leads on campaign management, product launch, online merchandising and end-to-end conversion.

Join us to do the best work of your career and make a profound social impact as a Consumer and Ecommerce Marketing Lead on our E-Business Team in Tokyo.

What you’ll achieve

As a Senior Consumer & E‑commerce Lead for Japan, you will own the leadership, integration, and execution of the Japan consumer and e‑commerce agenda across the full 360° marketing flywheel. You will work with regional and global teams to drive disciplined in‑quarter performance, while shaping future‑focused strategies that reflect local market nuance, partner ecosystems, and customer expectations in Japan.

You will:

• Lead and guide the Japan regional work pod, providing clear direction, prioritization, and decision‑making across consumer, e‑commerce, and partner functions
• Drive consumer marketing strategy execution across the E2E 360° flywheel, ensuring alignment from planning through activation, optimization, and measurement
• Own in‑quarter investment strategy and execution, partnering closely with the VF team to build bottom‑up plans and reallocate spend to maximize impact
• Develop and scale new approaches that win consumer interest, engagement, and revenue, translating deep local insights into differentiated, Japan‑relevant solutions
• Act as the senior point of escalation for Japan consumer and e‑commerce delivery, balancing speed, risk, and stakeholder alignment across in‑quarter and next‑quarter timelines

Take the first step towards your dream career

Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:

Essential Requirements

• Extensive experience leading consumer marketing and e‑commerce strategy in Japan, with a strong understanding of local buyer behavior, media dynamics, and cultural nuance
• Proven success operating at a senior leadership level in a matrixed, global organization, influencing without authority and aligning multiple stakeholders
• Strong track record of in‑quarter execution management, including investment decisions, trade‑offs, and performance‑driven optimization
• Experience delivering E2E integrated programs, including partnerships, sponsorships, and experiential activations, with disciplined governance
• Ability to act as a trusted market advocate and escalation point, representing Japan needs clearly and constructively at regional and global forums

Desirable Requirements

• Background in technology, consumer electronics, or digitally led consumer brands within the Japan market
• Bachelor’s degree in Marketing, Business, or a related discipline; advanced degree preferred
• 18+ years of Experience
• Business level of Japanese and English speaking