Job Description
We seek an experienced Marketing Communication Specialist to join the Linear Technologies (LT) business unit in Pineville, NC. You will work closely with our Business Unit Product Management team to drive awareness, interest, and demand while increasing distributor satisfaction, loyalty, and retention for specific product technologies. In this role, you will:
- Be the Key Contributor to the marketing strategy development and ensure strategy implementation of external product communication plans for the assigned Business Unit technology.
- Drive top-of-funnel inbound marketing and ensure integration of appropriate content and messaging from central business units in Germany into the North American Region, while also harmonizing across all mediums of communications.
- Provide all Marketing support for the business unit trade fairs and events along with Product Management and Sales.
- Coordinate the development and execution of technology-specific content, communication materials, and/or campaigns to meet brand guidelines.
- Utilize an integrated multichannel approach to marketing for both online and offline channels. Select appropriate communication mix, content, and timing to deliver the right message to the right audience to maximize effectiveness. This includes, but is not limited to, public relations, editorial opportunities, social media, paid media, event marketing content, technical product content development (tech papers, whitepapers, etc), e-communications, videos, newsletters, webinars and more.
- In collaboration with agency, select appropriate media, content, and timing to deliver the right message to the right audience to maximize total contacts and qualified leads, impressions, and other defined KPI. Ensure contacts generated are qualified and nurtured to further their journey to becoming sales qualified.
- Compile, maintain data, and report on success of campaigns and marketing activities for assigned technology topics. Identify, track and report on lead generation. Manage spend for defined budget and report on monthly basis to key stakeholders.
- Collaborate with other members of Marketing and Product Management to integrate consistent product content, promotions strategy, and branding into various platforms, media, with customization by distributor as needed. Ensure the timely and frequent update of website content for assigned topics.
- Continuously utilize market research and market intelligence to benchmark Bosch Rexroth against key competitor go-to-market positions, maintain in-depth knowledge of how to differentiate Bosch Rexroth’s technology within the market.
- Support distributor-specific projects with communication materials, communicate marcom plans that enhance distributor growth, maintain relevant content availability on extranet systems (myRexroth).
- Support the marketing communications manager and greater marketing department in the development and execution of cross-technology content and tactics as needed.
Qualifications
Requirements:
- Bachelor's degree in marketing, communications, journalism, or related field.
- 3-5 years of work experience in technical B2B marketing, communications, or marketing support roles.
- Proficiency in MS Office (Word, Excel, PowerPoint, Outlook) and Adobe Creative Cloud (Illustrator, InDesign, Photoshop).
- Demonstrated expertise with LinkedIn, social media platforms, and marketing automation tools (HubSpot, Mailchimp).
- Strong written and verbal communication skills with ability to create marketing copy for multiple media formats.
- Ability to comprehend technical product features and translate them into compelling marketing messaging.
- Experience managing marketing campaigns, tracking KPIs, and analyzing campaign performance data.
- Excellent organizational and multitasking skills with ability to prioritize and manage multiple projects simultaneously.
- Proactive problem-solving mindset with strong judgment and initiative in a collaborative, cross-functional environment.
- Fundamental financial acumen to manage and track marketing budgets.
- Willingness to travel up to 15% as needed.
Preferred:
- Knowledge of Bosch Rexroth linear technology products.
- German language skills and/or SAP experience.
Additional Information
BOSCH is a proud supporter of STEM (Science, Technology, Engineering & Mathematics) Initiatives
- FIRST Robotics (For Inspiration and Recognition of Science and Technology)
- AWIM (A World In Motion)
By choice, we are committed to a diverse workforce - EOE/Protected, Veteran/Disabled.
Company Description
Our drive and control technologies ensure efficient, powerful and safe movement in machines and systems of any size. We inspire our customers with intelligent components, tailored system solutions, and services – from fully connected applications to the factory of the future. Bosch Rexroth is dedicated to making the world a better place through innovation and technology. We are looking for associates who will take on our customers’ challenges with passion and persistence until the right solution is found and who will thrive in a face-paced, collaborative and exciting environment.
Why work with Bosch Rexroth?
- Challenging Projects: We are driven by innovation and being at the cutting edge of everything that we do. At Bosch Rexroth every day is different, and your time will be filled with interesting and exciting projects.
- Amazing Colleagues: Our people make us who we are, and we are very proud of our diverse and skilled global team. Having a supportive and encouraging team around you can make all the difference.
- Learning and Development: We want you to reach your fullest potential, for both yourself and for Bosch Rexroth. That’s why we actively promote growth and development.
- Change the World: We want to give you the opportunity to not only drive your career forward but also to change the world. The work we do at Bosch Rexroth can make a big difference to the world around you.
- Social & Value-Driven: We have a tradition of assuming social responsibility in all that we do. Our success, and our roadmap for the future, is based on our lived values. This covers everything, from community to the environment, to being a social employer.
- Flexibility & Freedom: We strive to give you a balance between your work and home life, as well as the freedom to drive your career forward.
- International Opportunities: We are a truly global, fully networked company, with locations in more than 80 countries all over the world