Optimization Manager
MarketingPosted 21 Jul 2026
Advertised as “Optimisation Manager”
Posted 21 Jul 2026
Advertised as “Optimisation Manager”
The original posting with the fluff stripped out
No salary listed for this role.
No unique specialisation
We're looking for an experienced Optimisation Manager to join our Consumer Services function to own and deliver the optimisation strategy and testing roadmap. You will be focused on improving the current commercial performance of the product (through cross-sell and upsell), as well as experimenting with new product ideas and testing the impact of new feature releases.
Responsibilities:
Optimisation strategy: own and the deliver the optimisation strategy and testing roadmap. Take accountability of the full testing lifecycle, from defining test ideas and hypotheses, through to test analysis and conclusion reporting.
Targeting and personalisation: own the enhancement and delivery of our personalisation capabilities and testing roadmap, consistently looking for ways to deliver relevant and timely experiences to our customers. Champion personalisation best practices and continuously unlock new areas of opportunity.
Product performance: rigorously monitor conversion rate performance across all commercial journeys. Provide regular updates and analysis on the performance of key journeys in weekly trading meetings with senior stakeholders. Use heatmapping tools and session replay findings to analyse customer behaviour.
Testing and experimentation: Lead end-to-end optimisation and feature testing, managing technical delivery through agile processes while analysing performance, customer engagement, revenue impact, risks, and commercial opportunities to drive data-led product and business decisions.
Customer journey mapping: lead quarterly customer journey mapping sessions with Product and Marketing to deep-dive into user behaviour - understanding customer pain points and areas for improvement. Translate these insights into creative solutions that champion the customer and enhance their online user experience.
Benefits package includes:
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Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.