Associate Director, Customer Insights And Engagement
MarketingPosted 24 Aug 2026
Advertised as “Associate Director, Customer Insights & Engagement – Cell Therapy Market Research”
Posted 24 Aug 2026
Advertised as “Associate Director, Customer Insights & Engagement – Cell Therapy Market Research”
The original posting with the fluff stripped out
| Base salary | US$167,500 – US$203,000 / yr |
|---|
Study levelBachelor's or higher
Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.
Position Summary:
The Associate Director, Customer Insights supports the development and leads the execution of market research and insight‑generation activities that inform strategic and tactical decision‑making for the Global Cell Therapy business. This role contributes to the design and execution of market research initiatives, synthesizes data across sources, and communicates clear, objective insights that guide brand strategies, execution and customer engagement. The role is accountable for executing end-to-end market research, ensuring alignment with brand objectives and enterprise commercial strategies.
As an Associate Director, this role will collaborate closely with cross-functional partners—including members of the Brand, Sales, Medical, and Access teams—to support data-informed decision-making and customer engagement. In this capacity, the Associate Director will work under the guidance of the Director ensuring alignment with business unit and enterprise objectives. The Associate Director will support the development and implementation of quantitative and qualitative market research, standardized reporting processes, pipeline evaluations, market analyses and performance dashboards while promoting innovative techniques, and the use of advanced tools and methodologies such as AI and machine learning.
This position will be based in our Madison, NJ office, but with flexibility to work from our Princeton site as well.
Key Responsibilities:
This role is part of the Global Cell Therapy Customer & Insights Engagement team, with a focus on the autoimmune space. The individual will contribute to franchise critical projects, determine effective approaches for solving complex
problems, and deliver insights to key stakeholders that enable the achievement of our strategic and operational objectives. The successful candidate will bring the following in continuing to provide insight-driven support to key stakeholders, and playing a key role in continuing to evolve our overall BMS Cell Therapy business and insights
capabilities:
Market Research Leadership
Partner with Director to develop and execute comprehensive primary and secondary market research plans focused on actionable insights and identification of potential brand opportunities in early and late-stage development opportunities. Manage project logistics including vendor coordination, timeline tracking, and ensuring compliance with research best practices.
Work with Secondary Data Analytics partners to synthesize data from multiple sources (APLD, IQVIA, SHS, Komodo, Claims, Patient chart data, BrandImpact) to extract meaningful business insights that inform marketing strategies across insights workstreams.
Deliver clear, concise presentations that synthesize disparate data and demonstrate a deep understanding of market dynamics, competition, and brand performance.
Collaborate with the Centers of Excellence to ensure a unified and comprehensive approach to insights generation.
Partner with Brand team members to proactively answer business questions, provide data-based solutions to strategic choices, and support senior leader presentations.
Partner with Director to identify opportunities and execute the development and deployment of innovative approaches and techniques in insight generation that reflect best practice
Drive the adoption and application of advanced capabilities, including AI, machine learning, and other innovative methodologies to enhance insights generation, speed, and support strategic decision-making.
Drive continuous improvement in market research processes and approaches through innovation and capability building.
Adopt a continuous improvement mindset and support the identification of emerging trends, innovative methodologies, and best practices to continuously elevate the organization’s insights capabilities in collaboration with the CoE
Represent Customer Insights & Engagement in BU-level forums, collaborating with cross-functional partners to shape and influence long-term commercial strategies
Integrate advanced techniques (including AI) into business processes, fostering a culture of innovation and data-driven decision-making.
Drive the adoption of standardized reporting frameworks and predictive models to support strategic planning and resource allocation
This role does not have direct people management responsibilities but may provide direction to junior team members or peers and guide vendors on project‑based activities.
Ensure adherence to all BMS operating policies and governance standards.
Key Qualifications & Experience:
Minimum 5 years of experience in pharmaceutical market research, along with analytics exposure, ideally with autoimmune, cell therapy or related therapeutic areas.
Bachelor’s degree required; advanced degree (Master’s or PhD) preferred.
Proven ability to synthesize complex data sources—primary research, secondary data, and competitive intelligence—into actionable insights for senior leadership.
Strong stakeholder management and consultative partnership skills, with experience influencing cross-functional teams and governance forums.
Excellent communication and presentation skills, capable of delivering clear, concise recommendations
Demonstrated ability to work independently while fostering collaboration and ensuring quality control of deliverables
Proficiency with industry-standard data sources and tools (e.g., IQVIA, SHS, Komodo, advanced analytics platforms) and comfort operating in ambiguous environments.
Strong grasp of analytical disciplines such as market research, secondary data analytics, or marketing science, as well as a good general knowledge of how other functions relate and inform one another.
Ability to connect analytics with overarching business questions and understand the link between brand strategy and analytic insights.
Demonstrate a continuous commitment to the QC process to ensure quality of deliverables meets or exceeds team standards.
Strategic Collaborator: Trusted advisor to brand teams, bridging insights, strategy, and execution.
Customer-First Mindset: Champions understanding and serving customers across all engagement touchpoints.
Enterprise Mindset: Balances brand-specific needs with broader enterprise priorities and capabilities.
Innovative Thinker: Anticipates future trends and applies new tools and technologies to strengthen engagement.
If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.
Compensation Overview:
Madison - Giralda - NJ - US: $167,540 - $203,013 Princeton - NJ - US: $167,540 - $203,013
The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee’s work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience.
Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit https://careers.bms.com/life-at-bms/.
Benefit offerings are subject to the terms and conditions of the applicable plans in effect at the time and may require enrollment. Our benefits include:
Health Coverage: Medical, pharmacy, dental, and vision care.
Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
Work-life benefits include:
Paid Time Off
US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)
Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays
Based on eligibility*, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.
All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.
_*Eligibility Disclosure: T_he summer hours program is for United States (U.S.) office-based employees due to the unique nature of their work. Summer hours are generally not available for field sales and manufacturing operations and may also be limited for the capability centers. Employees in remote-by-design or lab-based roles may be eligible for summer hours, depending on the nature of their work, and should discuss eligibility with their manager. Employees covered under a collective bargaining agreement should consult that document to determine if they are eligible. Contractors, leased workers and other service providers are not eligible to participate in the program.
Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.
On-site Protocol
BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:
Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.
Supporting People with Disabilities
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.
Candidate Rights
BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/
Data Protection
We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection.
Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
If you believe that the job posting is missing information required by local law or incorrect in any way, please contact BMS at TAEnablement@bms.com. Please provide the Job Title and Requisition number so we can review. Communications related to your application should not be sent to this email and you will not receive a response. Inquiries related to the status of your application should be directed to Chat with Ripley.
R1604584 : Associate Director, Customer Insights & Engagement – Cell Therapy Market Research