Product Marketing Manager

Blackpoint Cyber is the leading provider of world-class cybersecurity threat hunting, detection and remediation technology. Founded by former National Security Agency (NSA) cyber operations experts who applied their learnings to bring national security-grade technology solutions to commercial customers around the world, Blackpoint Cyber is in hyper-growth mode,  fueled by a recent $190m series C round. 

As a product marketer for Blackpoint Cyber, you will play a critical role in defining how our products are positioned, messaged, understood, and adopted in the market.

You will collaborate across various parts of the business including product, engineering, sales, customer success, enablement and our SOC to understand customer pain points, how our solutions solve them, and the customer buying journey.

You pride yourself on being able to translate complex technical content into clear, compelling messaging and storylines for diverse audiences, from executives and business owners to frontline IT and security professionals.

You have a tried and trusted playbook and a bill of materials that helps sales talk with their prospects and customers for every new capability, feature set, and major product launch which may include one-pagers, objection handling, solutions sheets, and comparison pages.

Your day-to-day focus is on:

Product Positioning and Messaging

• You will play a key role in positioning Blackpoint competitively in the Managed Detection and Response (MDR) market by deeply understanding industry trends and the broader cybersecurity landscape.

• You’ll engage with industry analysts and influencers to strengthen Blackpoint’s market presence and reputation.

• One of your main internal constituents is Product Management. You will work alongside the team to understand customer problems, new capabilities and their value, and translate that into compelling messages to the market.

Sales Enablement and Field Readiness

• Proactively work with sales and product management to develop a bill of materials for each new product update, or launch, anticipating their needs and consistently making it a part of your deliverables including FAQs, datasheets, and one-pagers.

• Develop messaging frameworks, pitch materials, battlecards, solution briefs, and product presentations that support customer and prospect engagement.

• Partner with Sales, Sales Engineering, and Enablement to improve field readiness.

Content Creation

• Product-related webinars to educate MSPs and their end customers on Blackpoint’s product offerings, competitive differentiation, and business value.