Marketing Analytics and Planning Specialist

About G2 - The Company

G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

Now, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.

And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.

Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People

At G2, everything we are and what we do is grounded in our PEAK values— (_P_erformance + _E_ntrepreneurship + _A_uthenticity + _K_indness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.

About The Role

We are looking for a Senior Specialist of Marketing Analytics & Planning to support the strategic and day-to-day management of our marketing investments across multiple channels, countries, and brands. This role will report to the Director of Marketing Planning.

You’ll be responsible for assisting with strategic budgeting and planning efforts which include acquisition, retention, and brand efforts across various channels. The goal of this position is to maximize ROAS by allocating spend in the most efficient and effective way across our program, as well as finding ways to improve and automate channel reporting to drive actionable insights. This role will work closely with Analytics, Data Science, Finance, and Marketing to accurately report on business and channel performance, optimize marketing budgets, manage forecasting, and provide insights to help drive decision-making and hitting of performance goals. You’ll have a direct impact on optimizing a significant marketing budget and help drive long-term growth. The ideal candidate is well-versed in B2C and B2B marketing programs, especially digital marketing, performance-oriented channels and is comfortable with large-scale budgets.

 

In This Role, You Will:

• Enable budgeting and strategic planning processes within the marketing department, including partnering with leadership and stakeholders to best calibrate efforts for our stated business goals and targets.

• Develop performance read-outs and support building leadership presentations around performance.

• Day-to-day performance management reporting (includes maintaining and improving current models, as long as proposing new ones) and daily support across channel teams, which includes analyzing channel results and providing recommendations for incremental spend, reallocation, or reduction.

• Build ad-hoc analysis and actionable insights on performance trends and gainers/drainers of performance.

• Identify optimization opportunities across the full funnel to optimize the efficiency of the program. Includes identifying opportunities of growth through category, country & channel expansion as well as elevating our performance reporting models.

• Leverage AI tools to enable advanced reporting & insight generation.

• Partner with Analytics, Data Science and Finance to build accurate forecasting & bidding models that enable scenario planning and accurate tracking into the marketing P&L.

• Guide learning agendas and testing & experimentation initiatives to help align impact from pre-planning to post-result stages and appropriately layer into forecasting and performance tracking.

• Work with Analytics to establish key requirements for marketing reporting dashboards.

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.

• 3-5 years of relevant experience in strategic analysis, planning, and insights generation, coupled with a deep understanding of performance marketing dynamics, data analytics, and corporate finance.

• Excellent business acumen, communication skills and storytelling ability that is fact-based, insight-rich, comprehensive, and solution-oriented – ultimately well distilled and tailored to the audience (executive-level, cross-functional, within marketing, etc).

• Strong scenario planning, forecasting, and financial modeling skills, combined with high competence in business intelligence platforms.

• Experience leveraging AI and machine learning tools (LLMs, AI agents, Python scripts) to automate manual reporting workflows and scale insight generation.

• Advanced data skills (e.g. SQL, Python) preferred.

• Experience with Lifecycle strategies including acquisition, retention, and customer cohort modeling as well as email marketing reporting.

• Experience managing marketing budgets in a marketplace or lead generation business model.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here. 

--

For job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice before applying to this job.

How We Use AI Technology in Our Hiring Process
G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.

Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team.
For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice.