Director, EMEA Marketing

About G2 - The Company

G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

Now, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.

And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.

Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People

At G2, everything we are and what we do is grounded in our PEAK values— (_P_erformance + _E_ntrepreneurship + _A_uthenticity + _K_indness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.

About The Role

G2 is looking for a commercially minded marketing leader who is passionate about the software industry and excited to help build G2 EMEA. This role reports to the VP, EMEA and leads marketing for the region, with one direct report.

Three things sit at the centre of this job. You own the pipeline G2 generates in EMEA. You own the EMEA event calendar and the pipeline that comes out of it. And you are the connection between the region and G2's central Growth Marketing team, in both directions.

Central Growth Marketing markets to buyer personas globally. This role owns the market. You decide what EMEA needs, secure it, adapt it, build what only the region can build, and own the number at the end of it. You also work the other way round: finding the triggers and signals that convert in this region and feeding them back into the global model.