Email & SMS Specialist

Welcome to the Table. At Sur La Table, community, culinary joy, and celebration are at the heart of who we are. From monthly spotlights to the Golden Whisk awards and cooking class perks, our culture blends recognition with hands-on experiences. New team members are welcomed with care and inspired by wellness events, inclusive stories, and a personal touch that makes you feel right at home.

Reports to: Marketing Manager, Email & SMS

Location: Remote, Canada

About the Role

Sur La Table is looking for an Email & SMS Specialist to own the end-to-end lifecycle of email and SMS campaigns — from calendaring and creative build through testing, deployment, and performance analysis. This role sits at the intersection of brand marketing, CRM, and e-commerce, ensuring every send is on-brand, on-time, and driving measurable engagement.

As Email & SMS Specialist, you will be the go-to expert on audience segmentation, campaign optimization, and AI-driven workflow improvements. Within the first six months, you will have full ownership of the campaign calendar, established A/B testing cadences that move key metrics, and introduced at least one new AI-powered process that helps the team scale during peak periods.

This is a lean team. You will own a lot, move fast, and make decisions with full end-to-end responsibility.

What You'll Do

• Lead the email and SMS campaign creation process from start to finish — template creation, image slicing, creative placement, audience selection, QA, and deployment.
• Partner with Brand Marketing, Creative, and Merchandising teams on day-to-day execution of email and SMS sends.
• Build and maintain the monthly email and SMS calendar, aligning promotions and content to drive engagement.
• Manage the daily quality assurance process with stakeholders across partnerships, branding, and creative to ensure on-time delivery and accuracy.
• Monitor, analyze, and report on key metrics (open rates, click-through rates, conversions) and identify trends to optimize performance.
• Design and execute A/B tests on subject lines, copy, send times, and creative to improve engagement.
• Lead adoption of AI tools across the campaign workflow — drafting copy, segmentation, QA, and reporting — and pilot new tools that help the team scale during high-volume periods while preserving Sur La Table's voice.
• Partner with the Analytics/CRM team to deepen audience segmentation expertise and integrate customer insights into campaign strategies.
• Ensure compliance with CAN-SPAM, CASL, GDPR, and other applicable email marketing regulations.