Vice President, Performance Marketing

CSC Generation is the AI-native holding company re-engineering omnichannel retail. We acquire iconic brands and transform them with Genesis, our operating platform combining a Data Fabric, Automation Engine, proprietary tools, and shared services to modernize operations, elevate customer experience, and expand margins. With $1B+ in revenue across 13 brands, our portfolio includes Sur La Table, Backcountry, One Kings Lane, and others that serve as real-world innovation labs.

Location: Remote (USA or Canada)

About the Role:

CSC Generation is looking for a Vice President of Performance Marketing to own paid media strategy and the paid media P&L across our portfolio of 13 brands, including Sur La Table, Backcountry, and One Kings Lane. As Vice President, Performance Marketing, you will set multi-year direction, build the team and agency bench to execute against it, and represent performance marketing on CSC Generation's leadership team.

In your first year, success means establishing a unified performance marketing strategy across the portfolio, standing up the right team structure, and demonstrating measurable improvement in blended CAC and media efficiency. You will partner closely with Creative, Merchandising, and eCommerce leadership to ensure paid investment, assortment, and creative strategy reinforce each other.

This is a lean team. You will own a lot, move fast, and make decisions with full end-to-end responsibility.

What You'll Do:

Performance Marketing Strategy

• Own the performance marketing P&L and multi-year strategy across the brand portfolio, spanning paid search, paid social, shopping/feed, display, affiliate, video/TV, and emerging channels.
• Set channel and budget allocation based on incrementality, LTV, and blended CAC targets, and defend those trade-offs to the executive team.
• Translate company revenue and margin targets into a multi-year paid media investment plan.
• Build repeatable playbooks for launches, promotions, and seasonal peaks that scale across brands.
• Track competitor activity and market trends to spot new channels, formats, and positioning opportunities.

Team Leadership & Organization

• Build and lead a team of performance marketing leaders and specialists, plus supporting agencies.
• Set operating standards for testing velocity, reporting rigor, and channel expertise, and hold your leadership team accountable to them.
• Stay close enough to the numbers to catch problems early, coach through them, and step in directly when needed.
• Hold agency partners accountable to performance benchmarks, media efficiency, and clear scopes of work.