Ad Operations Consultant

Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.

Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We're trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 1400+ clients including Reddit, Robinhood, Lyft, Gusto, Stripe, Rippling, Shopify, Noom, Hinge Health, Kikoff, and more.

About The Role

We're looking for freelance Ad Operations consultants who live in the plumbing between ad platforms and first-party data. You've set up server-side conversion tracking more than once, and you know how to take a conversion from the click, through the site and backend, and back to the ad platform so the algorithms can actually learn from it.This is a hands-on seat.

You'll work alongside in-house tracking and engineering teams, bringing a fresh, current perspective on how the platforms have evolved. Sometimes that means mapping the architecture and handing it off for execution. Other times it means getting into the tools and building it yourself. You'll also pressure-test existing setups that have been touched by many hands over the years and make sure they hold up to current best practices.

Our clients range from early-stage startups to Fortune 500 teams, often with multiple brands, consumer and B2B lines, and international properties. Contract engagements typically run 10 to 20 hours per week, with flexibility to scale up or down.

Responsibilities

• Implement and maintain server-side conversion tracking across Meta (Conversions API), Google (Enhanced Conversions, including for leads), TikTok, Pinterest, Bing, and other major ad platforms.

• Set up and troubleshoot offline conversion feeds, matching backend conversion and CRM data to ad platform identifiers and sending it back to the platforms.

• Build and manage event pipelines in Segment (sources, destinations, tracking plans, and event schemas), including sending backend and warehouse data downstream to ad platforms.

• Manage Google Tag Manager containers, including web and server-side GTM, tag, trigger, and variable hygiene.

• Audit existing tracking setups across brands and properties, find gaps, duplicate events, and under-reporting, and recommend fixes aligned to current platform best practices.

• Work closely with engineers and data teams: write clear technical specs, QA implementations, and make sure event and identity data is passed correctly (with appropriate hashing and consent handling).