Paid Search Marketing Consultant

Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.

Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We're trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 1400+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.

About The Role

We're seeking senior freelance Paid Search Managers to own and scale non-branded search programs for our fintech and financial services clients. This is a hands-on operator role, not an oversight seat: you'd be in the accounts daily, managing structure, bidding, targeting, and testing across Google Ads and Bing, with efficiency against a cost-per-acquisition or cost-per-funded-account target as the number that matters.

The clients we're placing against operate at six figures per month plus in paid search spend, in regulated environments with real compliance and creative review in the loop. They need someone who arrives with a point of view on account structure, can rebuild pieces of a program from zero when that's the right call, and knows how to prove what's working. Experimentation and data rigor are central to this work. Several of these engagements include incrementality projects run alongside data science teams, using geo-based or holdout methodology rather than standard conversion tracking or platform lift studies.

Contract projects typically range from 10 to 40 hours per week, depending on client needs and project scope.

Responsibilities

• Own day-to-day strategy and execution of non-branded paid search campaigns across Google Ads and Bing.

• Drive efficient volume against growth targets, with a focus on improving cost per acquisition or cost per funded account.

• Design and run rigorous incrementality tests, including geo-based experiments and holdout methodology, to evaluate channel and campaign contribution.

• Partner with data science and analytics teams on measurement that goes beyond standard conversion tracking.

• Take channels or campaign types from zero to one, with a clear approach to testing, validating, and scaling over a 6 to 12 week horizon.

• Set expectations and success criteria before launching new initiatives, then run them end to end.

• Continuously optimize campaign structure, bidding, targeting, keyword strategy, and account hygiene.