Marketing Technology & Mobile Measurement Consultant

Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.

Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We're trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 1400+ clients including Reddit, Robinhood, Lyft, Gusto, Stripe, Rippling, Shopify, Noom, Hinge Health, Kikoff, and more.

About The Role

We're building our bench of Marketing Technology & Mobile Measurement leads — senior, hands-on operators who own the platforms and infrastructure that make mobile acquisition measurement possible. This person sits at the intersection of marketing, media, data engineering, product/app engineering, privacy, and analytics, administering mobile measurement partner (MMP) platforms such as AppsFlyer, Adjust, Branch, Singular, or Kochava, alongside adjacent martech systems like GA4, Firebase, and Google Tag Manager. They own tools, configuration, QA, and technical requirements — they don't need to be the production data engineer building every pipeline, but they do need to be able to speak that language fluently.

The strongest fit has direct, hands-on MMP ownership (not just reporting exposure), a mobile-first acquisition background, and enough technical range to partner credibly with engineering on data flows, while also understanding how paid media teams use that data to make spend decisions. These are typically fractional engagements requiring 30–40 hours per week with meaningful business-hours overlap.

Responsibilities

• Own day-to-day administration of a mobile measurement partner (MMP) platform such as AppsFlyer, Adjust, Branch, Singular, or Kochava, including event mapping, attribution windows, SKAdNetwork/ATT configuration, postbacks, cost and reporting API integrations, and fraud monitoring.

• Lead MMP vendor evaluations, migrations, and implementations, including technical requirements, SDK versus server-to-server decisions, and rollout sequencing.

• Partner with engineering and data teams to scope and validate data flows across APIs, ETL pipelines, BigQuery, rollup tables, and audience imports.

• Maintain clean, reliable tracking across GA4, Firebase, Google Tag Manager, deep links, QR codes, and campaign taxonomy.

• Own marketing-side requirements for privacy-safe measurement, including ATT and related consent frameworks, in partnership with privacy and engineering stakeholders.