Growth
US$130,000 – US$160,000 / yr base salary
Posted 10 Dec 2024
Advertised as “Growth Lead”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 3+ yrs
- Management level
- Individual contributor
- Employment
- Remote
- Contract
- Full-time
| Base salary | US$130,000 – US$160,000 / yr |
|---|
Location: North America or Europe (remote)
We’re looking for a Growth Lead to help make Northflank’s story resonate across the developer and engineering community. Northflank empowers developers with a self-service platform to build, deploy, and scale any workload on their preferred cloud infrastructure. We’ve got tens of thousands of developers using our platform, $23M+ in venture backing, and a vision to make production workloads effortless.
But here’s the thing: for all the innovation we’re delivering, we’re not telling our story as loudly or effectively as we could. That’s where you come in.
Your mission: amplify our impact, craft a magnetic presence in developer ecosystems, and bring us closer to being the most loved name in cloud-native production workloads.
What you’re stepping into:
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A beloved product with a rapidly growing user base of tens of thousands of developers and engineers.
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Developer-first DNA: our audience doesn’t do hype—they care about results and authentic engagement.
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A team that ships fast, embraces creativity, and has big ambitions.
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Marketing tools, analytics, and channels that are ready for experimentation and scaling.
Hypotheses we’ll hand you:
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Our audiences live where developers gather: Reddit, Stack Overflow, and HackerNews. Building a presence there isn’t just an opportunity—it’s a necessity.
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SEO is a low-hanging fruit. We want to dominate developer-related search terms, not just rank for them.
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Authentic, data-driven stories (like customer case studies) are our secret weapon for trust and authority.
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Our paid campaigns should enhance our organic reach—not replace it.
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Product announcements are a chance to shine. With every new feature, there’s a story to tell and a community to inspire.
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Social media, for us, means LinkedIn first and then exploring untapped platforms where developers hang out.
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Experimentation drives growth. Not every channel or idea will work, but we’re willing to bet big on what does.
Who we’re looking for:
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Minimum 3 years of experience in a growth/marketing role, especially if at a similar-stage B2B startup (series A/B).
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You have a track record of identifying and executing strategies to drive leads from marketing initiatives, turning top-of-funnel interest into actionable conversions.