Product Marketing Manager

UWorld is a leading provider of online learning and assessment solutions, trusted by millions of students and professionals around the world. Our mission is simple: to create the most effective and engaging learning experiences possible.

As we continue expanding our presence in accounting and finance continuing education, we are looking for a strategic and results-oriented Senior Product Marketing Manager – Surgent to help drive the growth and adoption of our products across b2c and b2b audiences, including but not limited to candidates, professionals, colleges, universities, accounting firms, societies and alliances.

The Senior Product Marketing Manager – Surgent will play a critical role in developing and executing the product marketing strategy for Surgent’s, a UWorld Company,  portfolio. This individual will serve as the bridge between Product, Sales, Marketing, and our customers, translating customer needs and product capabilities into compelling positioning, messaging, and go-to-market strategies.

The ideal candidate is a strategic marketer who understands the continuing education landscape and knows how to bring complex products to market. You will be responsible for developing differentiated market positioning, creating sales and marketing enablement resources, supporting product launches, conducting competitive research, and identifying opportunities to accelerate customer acquisition, adoption, and retention.

This is a highly collaborative role that requires someone who can think strategically while also rolling up their sleeves to execute.

Key Responsibilities

Product Marketing Strategy

• Develop and execute comprehensive product marketing strategies for Surgent’s products and solutions.
• Establish clear product positioning, messaging, value propositions, and differentiation for key audiences and market segments.
• Translate complex product capabilities into compelling customer-focused benefits and stories.
• Develop go-to-market strategies for new products, features, and product enhancements.
• Partner closely with Product Management to influence product strategy based on market trends, customer needs, and competitive intelligence.
• Partner with business and education content leads to inform product roadmaps and pricing strategies through market, customer, competitive, and performance insights.
• Lead the vertical’s annual planning and budget, setting marketing investment priorities across products, channels, programs, and external partners and managing performance against growth goals.
• Identify market opportunities and develop strategies to increase product adoption, revenue, and customer retention.