Affiliate Coordinator and Coach

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

As the Affiliate Coordinator + Coach, you'll be scouting top affiliate talent to join our programs, training and coaching our creators so they produce compliant, high-converting content for Calming Co. You'll also support the influencer team by helping maintain and build our creator pipeline, deliverables, and documentation organized. This is a full-time, remote position open to candidates worldwide who can work US Pacific Time business hours. You will report to the Director of Influencers.

Who You Are

You are a creator-minded coach who knows what makes short-form content convert. You can watch a TikTok and immediately explain why the hook worked (or didn't), and you enjoy teaching creators how to get better. You're organized, responsive, and energized by working with a large community of affiliates. You understand TikTok Shop and performance ads, you know the rules around endorsements and supplement claims, and you can keep a lot of moving pieces on track without dropping details.

Responsibilities

• Outreach & Sourcing: Scout and recruit high-potential affiliates across TikTok, Instagram, Trybe, and other creator platforms. Identify creators whose content style and audience fit Calming Co., then reach out with personalized cold DMs that sell them on joining the Ü Relax Army. Keep a steady pipeline of new talent flowing, and track outreach and conversion so we know what's working.
• Affiliate Onboarding & Education: Onboard new affiliates and walk them through brand guidelines, product talking points, and program expectations. Create and maintain training resources such as example videos, how-to guides, and do's-and-don'ts.
• Affiliate Content Coaching: Train and coach affiliates on TikTok and Meta on what works: hooks, scripting, product demonstration, storytelling, and calls to action. Give clear, actionable feedback on drafts and posted content to help creators improve over time.
• Community Engagement: Keep the affiliate community active and informed through our creator channels (including Discord). Share weekly content angles, spotlight winning videos, answer questions, and host coaching sessions or office hours.
• Brief Support: Assist the Director of Influencers in drafting and updating creative briefs, affiliate briefs, and content angles based on what's performing.
• Organization & Pipeline Management: Keep creator tracking, deliverables, sample shipments, and content libraries organized and up to date in Monday.com. Make sure nothing falls through the cracks.