Product Marketing Manager

Senior Product Marketing Manager

Experience: 4-5

Location: Bengaluru, India (hybrid)

AppViewX is trusted by the world’s leading organizations to reduce risk, ensure compliance, and increase visibility through automated certificate lifecycle management. At AppViewX, you will get to work with our AVX ONE platform that provides complete certificate lifecycle management and PKI-as-a-Service using streamlined automation workflows to prevent outages, reduce security incidents, and enable crypto-agility. AppViewX is also certified as a Great Place to Work in India, cementing us as an employer of choice.

Our Values

At AppViewX, our values reflect how we work together in practice—not just what we aspire to. They show up in everyday decisions, how we collaborate across teams, and how we treat each other while building and delivering our work. If these values resonate with you, you’ll likely feel at home here.

• Clarity: We interact with transparency, simplicity, and shared purpose.
• Unity: We build unity through mutual respect, trust, and collaboration.
• Innovation: We stay curious, challenge assumptions, and drive continuous improvement.
• Speed: We act with urgency, focus, and follow-through to deliver results fast.
• Precision: We bring accuracy, consistency, and care to everything we do.

Role Overview

We are looking for a Senior Product Marketing Manager who can translate technical product capabilities into clear customer value, compelling positioning, and practical go-to-market content. This role is ideal for someone with strong product marketing experience in a cybersecurity, SaaS, or enterprise technology environment, and a solid understanding of security fundamentals.

You will work closely with Product Management, Marketing, Sales, Customer Success, and Project Management teams to support product launches, enable sales conversations, build competitive insights, and create customer-facing and sales-facing content that helps move opportunities through the funnel.

You are customer-focused, collaborative, curious, and comfortable working across technical and business stakeholders. You bring strong communication skills, a practical understanding of how sales teams sell, and a “will get the job done” attitude.

Key Responsibilities:

• Develop clear messaging, positioning, value propositions, and product narratives for AppViewX solutions and key capabilities.
• Create sales enablement content such as pitch decks, solution briefs, battlecards, talk tracks, objection handling guides, sales plays, FAQs, and customer-facing assets.
• Partner with sales teams to understand buyer pain points, deal challenges, competitive pressure, and content needs across different stages of the sales cycle.
• Support product launches by working closely with Product Management, Project Management, Marketing, and cross-functional teams on launch messaging, content, enablement, and internal readiness.
• Work with the marketing team to support campaigns, events, webinars, and integrated programs with persona-relevant messaging and content.
• Build and maintain competitive intelligence, including competitor positioning, battlecards, win/loss insights, market trends, and differentiation points.
• Help define and execute sales plays by identifying target personas, pain points, triggers, messages, proof points, and supporting assets.
• Collaborate with Customer Success and customer-facing teams to capture customer use cases, outcomes, stories, and feedback that can inform content and messaging.
• Develop compelling presentations, web copy, product collateral, campaign content, and enablement materials that communicate the product story clearly.
• Stay current on cybersecurity trends, market dynamics, buyer priorities, and customer needs to continuously improve messaging and go-to-market execution.

Key Skills & Competencies:

• 6 to 8 years of experience in product marketing, solutions marketing, sales enablement, field marketing, customer marketing, sales, or customer success, with meaningful exposure to product marketing responsibilities.
• Experience in cybersecurity, SaaS, enterprise software, infrastructure, identity, cloud, PKI, certificate lifecycle management, machine identity, or related technology categories is strongly preferred.
• Strong understanding of security fundamentals and the ability to explain technical concepts in simple, customer-relevant language.
• Ability to understand customer pain points, translate them into messaging, and create content that helps sales teams progress opportunities.
• Strong writing and communication skills with the ability to create crisp, structured, and compelling content for both technical and business audiences.
• Experience creating sales enablement assets such as battlecards, sales plays, pitch decks, solution briefs, competitive positioning, and objection handling content.
• Ability to work cross-functionally with Product Management, Marketing, Sales, Customer Success, and Project Management teams.
• Comfortable working in a fast-moving environment, managing multiple priorities, and balancing strategic thinking with hands-on execution.
• Customer-centric mindset with the ability to engage internal and external stakeholders, synthesize feedback, and turn insights into actionable content.
• Bachelor’s degree in Engineering, Computer Science, Marketing, Business, Communications, or a related field. Technical degree or engineering background is preferred; MBA or marketing degree is a plus.

Success Measures:

• Sales teams are equipped with clear, practical, and up-to-date content that helps them communicate value and address buyer objections.
• Product launches are supported with strong messaging, enablement, collateral, and cross-functional readiness.
• Campaigns and events are strengthened with persona-relevant messaging, differentiated value propositions, and compelling content.
• Competitive intelligence and battlecards are current, actionable, and regularly used by the field.
• Product marketing content is clear, customer-focused, and aligned with AppViewX’s platform narrative and go-to-market priorities.

Why AppViewX?

AppViewX caters to a wide range of customers from Fortune 1000 companies, including six of the top ten global commercial banks, five of the top ten global media companies, and five of the top ten managed healthcare providers. Over the years, we grew our diverse team, perfected our automation platform, and expanded our global footprint to India, North America, United Kingdom, and Australia. Today, we are headquartered in New York City and have come a long way by optimizing opportunities to create lasting relationships with enterprises, gaining unshakable customer trust along the way.

AppViewX is proud to be an Equal Employment Opportunity Employer. It is AppViewX’s policy to afford equal employment opportunities to all employees regardless of race, color, national origin, ancestry, religion, citizenship status, gender, gender expression or identity, sexual orientation, age, marital status, military or veteran status, pregnancy, disability, genetic information, arrest record, or other protected class under state, federal, or local law.