Performance Marketing

Trust is the first of a new breed of banks in Singapore – digitally native and focused on delivering a delightful customer experience.  You will work in a fast-paced and collaborative environment to solve new and interesting challenges each day. Together with our Trust team, you will help shape the future of our bank.

Customer team at Trust is where strategy, design, data, and creative come together. The team drives design and marketing of all new products, brand building, launch campaigns, accelerating acquisitions, and boosting engagement and retention. They turn insights into actions, working across teams to scale what works and experiment with what’s next.

We're looking for a Performance Marketing Lead to join Customer team in Singapore. This hands-on leadership role will own the strategy, execution, and continuous optimisation of Trust’s paid acquisition engine. Your job is to make every dollar of paid media work harder, while amplifying, rather than competing with, the referral and word-of-mouth growth that has carried Trust to a million customers.

The Role Responsibility:

Own performance marketing strategy and results

• Set the strategy, budget allocation and long-term roadmap for paid acquisition across search, paid social, app install (UAC), programmatic and affiliate/partnership channels.
• Own acquisition KPIs end to end - CAC, conversion rate, activation, ROAS and downstream LTV, and report performance and outlook to marketing and business leadership.
• Manage a multi-million-dollar annual media budget, reallocating spend in real time based on channel efficiency and business priorities.

Run and scale the paid media engine

• Plan, launch and optimise always-on and campaign-based activity across Google (Search, UAC, PMax), Meta, TikTok, Apple Search Ads and programmatic/DSP platforms.
• Build a rigorous testing agenda - creative, audience, bidding strategy and landing page experiments to continuously improve efficiency at scale.
• Direct performance-focused creative briefs and work with in-house and agency creative teams to keep a high-velocity content pipeline feeding every channel.

Build the measurement backbone

• Own mobile and web attribution end to end, including MMP configuration (e.g. AppsFlyer/Adjust), SKAN and ATT frameworks, and server-side/first-party tracking as third-party signal degrades.
• Partner with Data and Engineering to build dashboards and incrementality/holdout tests that separate genuinely incremental growth from channel noise.
• Bring a strong point of view on marketing mix modelling and multi-touch attribution to guide budget decisions across paid, referral and on-ground channels.