Director, Portfolio Strategy and Commercialization

About Monster Energy:

Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the gamechangers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A Day in the Life:

As the Sr. Director, Portfolio Strategy & Commercialization, you will lead the end-to-end strategy, governance, and execution of the U.S. portfolio and innovation agenda in close partnership with Innovation, Brand, and North American leadership. Support and enable enterprise innovation priorities by balancing growth, rationalization, and portfolio discipline while ensuring new products are commercialized with clarity, rigor, and cross-functional readiness. Operate at the intersection of strategy and execution, translating long-term portfolio priorities into scalable, in-market results.

The Impact You'll Make:

• Own and evolve the U.S. portfolio strategy and governance framework
• Lead the development, governance, and ongoing refinement of the U.S. portfolio strategy, including growth priorities, innovation focus areas, and rationalization guardrails. Ensure the portfolio remains aligned to enterprise objectives, channel needs, and long-term brand health while maintaining discipline in prioritization and decision-making.
• Support and enable enterprise innovation and portfolio investment decisions
• Partner with Innovation, Brand, and North American leadership to support the innovation agenda by providing clear portfolio direction, prioritization frameworks, and data-driven recommendations. Guide decisions on where to invest, scale, test, or exit across brands and Stock Keeping Units (SKUs) to optimize portfolio efficiency, growth, and executional focus.
• Lead end-to-end new product commercialization strategy and readiness
• Own the commercialization model for innovation launches, ensuring all new products are execution-ready across U.S. channels, customers, and bottler networks. Oversee launch frameworks, readiness standards, success criteria, and enablement to deliver consistent, scalable, and high-quality launches.
• Translate portfolio strategy into actionable U.S. commercialization guardrails and operating plans
• Provide clear guardrails, prioritization, and strategic direction to guide U.S. Commercialization teams in translating portfolio strategy into in-market execution plans. Ensure portfolio priorities are reflected consistently across go-to-market plans, timelines, and customer/channel execution while enabling speed, focus, and alignment from strategy through execution.
• Own portfolio performance management and insight-driven decision loops