Channel Marketing Specialist

**Position Location: This opportunity is based in Charlotte, NC. Please confirm that you are currently located within commuting distance or are willing to relocate, if necessary.

Driving Infinite Possibilities Within A Diversified, Global Organization

As a Sr. Channel Marketing Specialist at Honeywell, you will play a key role in developing, executing, and optimizing marketing programs that accelerate business growth through channel partners, distributors, and strategic alliances.

You will serve as a primary liaison between Sales, Product Marketing, and Channel Partners, ensuring alignment between marketing initiatives and business objectives.

This position combines strategic planning with hands-on execution across demand generation, digital marketing, partner enablement, Marketing Development Funds (MDF), and performance analytics.

Your ability to build strong partner relationships, deliver effective marketing campaigns, and leverage data-driven insights will contribute directly to Honeywell's continued growth and market leadership.

Responsibilities

Key Responsibilities

• Develop and execute annual and quarterly channel marketing plans aligned with business objectives.
• Create partner-specific marketing strategies to support market expansion, pipeline development, and revenue growth.
• Collaborate with Sales Leadership and Product Marketing to align channel initiatives with growth priorities.
• Design and execute integrated demand generation campaigns, including email marketing, webinars, social media, paid media, and content syndication.
• Develop co-branded marketing assets, campaign toolkits, sales enablement materials, and partner training resources.
• Manage partner communications, onboarding activities, and partner portal marketing content.
• Oversee Marketing Development Fund (MDF) programs, budgets, proposals, utilization, and ROI tracking.
• Plan and coordinate partner conferences, trade shows, webinars, and joint marketing events.
• Measure marketing effectiveness through pipeline contribution, revenue impact, campaign performance, and ROI.
• Develop dashboards and reports to communicate channel marketing results and optimization opportunities.
• Leverage CRM, PRM, and marketing automation platforms to improve partner engagement and campaign effectiveness.

Qualifications

YOU MUST HAVE

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of B2B marketing experience.